JCGD
LINKEDIN
INSTAGRAM
RESUME
WHO AM I
I’m a designer drawn to structure, balance, and simplicity. I think a lot about how things are organized and how clarity can come from complexity. My background as an athlete has shaped how I see things—I’m used to thinking in terms of movement, rhythm, and awareness of space, and that naturally carries into how I approach design.
WHAT I DO
I create visual systems and identity-driven work that sit between branding, digital design, and experimental visuals. I’m interested in how rules, patterns, and structure can be used to build identities that feel consistent but still flexible and alive.
A lot of my process starts with the human body—often through photos or studies of movement—which I then break apart and rebuild using digital tools. I use coding, 3D, motion tools, CAD, and print to turn these ideas into something visual and physical.
Across all of it, I’m trying to build work that feels structured but not fixed—something that can shift, respond, and evolve depending on how it’s experienced.
WHAT I BELIEVE
I believe structure isn’t about restriction—it’s about giving things room to make sense. When a system is strong, it doesn’t limit creativity; it supports it.
I’m especially interested in the body as a kind of visual language. Movement, repetition, and small changes in motion can say a lot without needing explanation. A lot of my work explores that space between control and fluidity—where things are intentionally shaped, but never completely fixed.
CV OLYMPIC BRANDING 6
OLYMPIC BRANDING
SEPTEMBER — DECEMBER 2025
IDENTITY SYSTEM (PROCESSING, DIGITAL POSTERS, INTERACTIVE
GENERATIVE VISUALS, 11 X 17 POSTERS)
DESCRIPTION
This Olympic branding project is a rebranding concept for the Los Angeles 2028 Summer Olympics that explores the relationship between athletic performance, movement, and technology. Inspired by the idea of Man as Machine, the identity examines how athletes push the limits of the human body through discipline, repetition, and precision.
The visual system is built from circles and halftone patterns, referencing both the Olympic rings and the mechanics of human movement. Using Processing, I developed generative tools that transform images of athletes into dynamic compositions that suggest motion, rhythm, and energy rather than static representation.
A secondary concept draws from the four classical elements—fire, air, water, and earth—which are represented through distinct color palettes and forms. These themes create a flexible identity system capable of representing the diversity of sports and cultures that converge during the Olympic Games.
Through the combination of geometry, motion, and computational design, the project proposes a contemporary identity for the Los Angeles 2028 Olympics that celebrates human performance and explores new possibilities for adaptive branding.
PROCESS
The development of my Olympic Branding project began with research into past Olympic identity systems, particularly the work of Otl Aicher and the concept of Man as Machine—the idea that the athlete can be viewed as a system of rhythm, repetition, and precise movement. As a former athlete, I was interested in representing the body not as a static figure, but as a collection of movements and patterns.
The project started with sketches and studies of athletes in motion before moving into Processing, where I experimented with generative design. Using code, I translated images of athletes into compositions built from circles and halftone patterns. The circle became the primary visual element, referencing both the Olympic rings and the repetitive, mechanical nature of athletic movement. The halftone system allowed the figures to feel as though they were constantly shifting and vibrating with energy.
Once the visual language was established, I expanded the identity across posters, icons, and promotional materials. Inspired by the colors of Los Angeles and the structure of historic Olympic branding systems, the final project combines sport, technology, and generative design to create a contemporary identity that celebrates movement and human performance.