JCGD
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RESUME
WHO AM I
I’m a designer drawn to structure, balance, and simplicity. I think a lot about how things are organized and how clarity can come from complexity. My background as an athlete has shaped how I see things—I’m used to thinking in terms of movement, rhythm, and awareness of space, and that naturally carries into how I approach design.
WHAT I DO
I create visual systems and identity-driven work that sit between branding, digital design, and experimental visuals. I’m interested in how rules, patterns, and structure can be used to build identities that feel consistent but still flexible and alive.
A lot of my process starts with the human body—often through photos or studies of movement—which I then break apart and rebuild using digital tools. I use coding, 3D, motion tools, CAD, and print to turn these ideas into something visual and physical.
Across all of it, I’m trying to build work that feels structured but not fixed—something that can shift, respond, and evolve depending on how it’s experienced.
WHAT I BELIEVE
I believe structure isn’t about restriction—it’s about giving things room to make sense. When a system is strong, it doesn’t limit creativity; it supports it.
I’m especially interested in the body as a kind of visual language. Movement, repetition, and small changes in motion can say a lot without needing explanation. A lot of my work explores that space between control and fluidity—where things are intentionally shaped, but never completely fixed.
CV RENA MAGAZINE56
DRAG THE MERCH!
RENA MAGAZINE
SEPTEMBER — MAY 2026
IDENTITY SYSTEM
HEAD OF MARKETING & DESIGN
DESCRIPTION
This series is a visual identity system developed for RENA, a student-run fashion organization dedicated to celebrating creativity, collaboration, and emerging talent. As Head of Marketing and Design, I was responsible for shaping and maintaining the organization's visual presence across runway shows, recruitment campaigns, social media, publications, events, and promotional materials.
The identity was designed to function across multiple touchpoints while remaining bold, recognizable, and flexible enough to adapt to a fast-moving schedule of creative output. A consistent visual language was established through typography, layout systems, imagery, color, and graphic elements, reflecting both the energy of fashion culture and the organization’s evolving identity.
In addition to digital and print design, I developed merchandise that extended the brand into physical, wearable forms. These pieces helped translate the identity into everyday use, strengthening community engagement and increasing visibility across campus and events.
Overall, the project demonstrates how cohesive branding and design strategy can unify a creative organization, strengthen communication, and build a recognizable presence across both physical and digital spaces.
PROCESS
As Head of Marketing and Design for RENA Magazine, I developed and maintained the organization's visual identity while supporting a fast-paced schedule of events, photoshoots, recruitment initiatives, and publications. The role required balancing creativity with efficiency, producing work with quick turnarounds while maintaining a consistent brand identity.
My responsibilities included designing promotional materials for runway shows, general interest meetings, model castings, social media campaigns, and special events. I collaborated closely with photographers, videographers, models, and executive board members, while also attending shoots and events to capture original content for marketing materials.
A large portion of my work involved designing, printing, and installing posters and flyers throughout Binghamton University and downtown Binghamton, particularly for RENA's annual Spring Fashion Show. I also contributed to the design and production of the magazine itself, helping shape layouts and visual direction.
In addition, I designed and hand-produced a series of limited-edition stencil garments inspired by streetwear and DIY fashion culture, creating over fifteen unique pieces that extended the RENA identity beyond traditional marketing materials.
The position combined graphic design, branding, photography, marketing, and event promotion, reinforcing the importance of design as both a creative practice and a tool for building community and engagement.